Today I launched a new division of my company. The idea was conceived 9 months ago and I’ve been nurturing it and growing it since then, and today’s the day that it launched into the world. Yes, I am a proud mama of a baby business.

It’s taken up a lot of my time already, and will hopefully continue to take up even more as it gets bigger and matures. Just like a human baby, it needs a lot of attention, dedication and time from me. I need help with it – I just can’t do it alone – so I’m looking for someone suitably qualified who I can trust to help me look after it.

I’m hoping it will let me have more sleep than a human baby would and at least I don’t need to feed it every 2 hours. :-)

I wish I’d had more than a couple of posts on my Facebook wall and several ‘likes’ on my status in response to the ‘birth announcement’ this morning. But ultimately nobody’s really interested. It isn’t cute (although the branding is pretty attractive) and you can’t cuddle it. Yes, I know my new ‘baby’ is not a human. But it is very, very important to me – I’ve created it and I am going to bring it up to be something I can be very proud of.

Happy birth-day, baby!